3D Sideouts Re-brand
Project Details
Completed: March 2020
Problem:
Sideouts Sports Tavern and 3D Bowl underwent a renovation and requested new brand visuals and an updated website to reflect its expanded and refreshed facility.
Logo Drafts & Refinement
Logo
The rebrand really began with the renovations. A vegas-style gaming room, new, state-of-the-art kitchen, refurbished party rooms, and remodeled outdoor spaces gave the restaurant/bar/sports-complex a more contemporary feel. From these updates I took inspiration for the brand visuals. I researched trends in sports bar/restaurant branding and developed several logo options for the client. After some refinement, a final design was decided upon.
Style Guide
Marketing materials for 3D Sideouts are created by an in-house designer as well as other employees. Therefore, it was important to give thorough but brief guidelines for proper use of the logo, fonts, and colors.
Finalized Brand Visuals
Responsive Website
Website
After the brand look & feel was finalized, a new WordPress website was developed. The website was to be managed by the in-house designer who was not familiar with WordPress, so the Divi theme was chosen for its ease of use and front-end editing capability. The previous site was dated and difficult to navigate. The new site is cleaner and highlights the activities and events going on at the facility.
other projects
