Compass Instruments

July 2013

re-introduction

When a testing equipment distributor purchased a new trade show exhibit, we proposed a brand update and a new website to match.

Logo

Ideation, experimentation, refinement, and finalization.

Several concepts were presented to the client and they chose a favorite to proceed with. Then I experimented with the shape of the symbol, typography for the wordmark, and color options until we arrived at a final design.

Logo Progression

Website

The website was built to feature a searchable product database.

I designed the UI and a programmer built the back-end. I added all of the information, including over 200 products, fine-tuned the styling, and provided the client with a detailed guide to editing and publishing their own content.

Proposed Designs

Website

The website was built to feature a searchable product database.

I designed the UI and a programmer built the back-end. I added all of the information, including over 200 products, fine-tuned the styling, and provided the client with a detailed guide to editing and publishing their own content.

Collateral

Product guides to cater to three main industries.

Bannerstands

Exhibit