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The Tradeshow Network Marketing Group

October 2019

More than just a re-brand.

The new and improved Tradeshow Network is proving its capabilities, leading by example.

Small changes,
big payoff.

Subtle adjustments to the existing logo helped maintain recognition while updating the overall feel.

Color Palette

Typography

How can an exhibit house promote its marketing capabilities when its own brand lacks consistency and direction?

The answer is it can’t, but that’s exactly what Tradeshow Network was doing before this project began. Stylistic choices were defined to help maintain recognition going forward.

Color Palette

Typography

How can an exhibit house promote its marketing capabilities when its own brand lacks consistency and direction?

The answer is it can’t, but that’s exactly what Tradeshow Network was doing before this project began. Stylistic choices were defined to help maintain recognition going forward.

Show, don’t tell.

A fully responsive and re-organized website shows off the company’s marketing capabilities and new exhibit solutions.

Consistency is key.

Unifying communications through a consistent visual style was a major focus of the re-brand.