MDMFA Boxpark Sushi
June 2021
Dynamic Vision Board
01 Target audience, restaurant category, and location research informed the brand’s voice and tone.
Target Audience
Voice & Tone Chart
Static Vision Board
02 The established brand concept determined the visual direction.
A bolder, 80s punk-inspired look was considered as well, but deemed too harsh for the fun and casual voice and tone that had been established.
03 A logo was developed through a process of ideation, peer review and refinement.
logo ideation
Three refined options
Final Logo Concept
To-go Packaging
Building Signage
Pole Banner
Social Media Ads
04 Packaging, signage and social media campaign were create as part of the brand’s media plan.
05 The brand guide directs
all future communications and promotes brand consistency.
Brand Guide
Infographic
06 The last step was to measure the success of the branding effort through a target audience survey.
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