The Fresh Market

2026

Understanding the TFM customer through data

Personalized creative strategy driving engagement across a growing grocery account

Since onboarding, I’ve helped guide creative strategy and execution for the account. Starting with basic audience-level personalization and evolving through an account review and creative refresh that helped grow the relationship.

Category Personalization

Display ads highlighting The Fresh Market’s top 5 product categories.

Creative is refreshed seasonally and dynamically served based on user behavior to meet each shopper with the most relevant message.

Recent buyers

Default

Meat

Prepared Meals

Produce

Seafood

Lapsed buyers

Default

Meat

Prepared Meals

Produce

Seafood

Product support

A new creative wireframe built to support feed-driven, product-level content.

Currently being leveraged to highlight catering and meal ordering offerings, but built with the flexibility to support dynamically populated feed-based content in the future.

Time-of-Week Personalization

Creative tailored to when and why customers shop.

Weekend messaging focuses on meal prep to drive weekend store visits, while weekday messaging promotes online catering orders ahead of weekend events.